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Custom electronic hardware, user interface design, sounds design and motor choreography

Licensed by Alpha Group toys, this preschool motorized car concept empowers boys and girls to power up their car's engine start and motor revving with an intuitive UI design that starts with just a touch of their hand, then, a visceral interface using what every kid intuitively does with any toy car-- they roll it around and "rev" it.

Concept Catalyst's electronic hardware and software innovations and years of toy industry experience help turn those natural tendencies that kids have into a way for kids to both start up muscle car engines and control the throttle with a simple touch of their hand and rolling around of the car. Concept Catalyst is an invention partner on this one, new for 2020!

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