Concept Catalyst

Near the sunset of his career at KID, the author was lucky enough to work on the new generation of a product that arguably is KID Group's most famous invention, Bop It. Bop It has been so successful since it's introduction decades ago, that it's had many pop culture references, including on the Simpsons and  mulitple times on Saturday Night Live. The author did early mockups, prototyping modifications, contributed to play pattern brainstorms, and other such complementary work while still part of the KID Group team.